- Google agreed to buy Fitbit for USD 2.1 billion in a deal giving the US tech giant a fresh entry in the wearable technology space and helping to challenge against rivals including Apple.
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“Google aspires to create tools that help people enhance their knowledge, success, health and happiness. This goal is closely aligned with Fitbit’s long-time focus on wellness and helping people live healthier, more active lives,” Rick Osterloh, Google senior vice president for devices said in a blog post.
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The companies said the Fitbit platform would remain “platform-agnostic” and continue to serve Apple’s iOS devices as well as those powered by the Google Android system.
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A survey by research firm IDC for the second quarter of 2019 found Fitbit in fourth place in a market led by China’s Xiaomi leading the global market, followed by Apple — which makes the leading smartwatch — and Chinese-based Huawei.
- Fitbit introduced its own smartwatch in 2017 but it has failed to keep pace with the Apple Watch, which shook up the market after its introduction in 2015.
- Hope this agreement will create synergy and allow consumer to enjoy enhanced experience.
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